Brand Killers
Brand Killers By Ken Gasque September 8, 2016 Not that you want to kill your brand. These are five stumbling blocks that get you labeled but not branded. If you are not careful and aware of what is happening your customers will define who you are and label your product or service. Brand developers constantly monitor […]
Rules for Brand Developers and Image Makers
Rules for brand developers By Ken Gasque September 29, 2016 A brand is a promise, an experience and a trusted friend. A brand is an experience we keep going back to because it makes us feel good. It says something about who we are. It is a promise that we are reminded of by smells, sounds, touch, […]
Advertise and make something happen… Be outrageous!
Advertise and make something happen… Be outrageous! By Ken Gasque March 22, 2017 Set your goal, write your plan and advertise Lube Cube was a small b2b company that manufactured and sold above ground storage tanks. There was nothing exciting about the product. It was a concrete cube. However, it was a niche market and our […]
Some hard lessons for a marketer!
A hard lesson for a brand developer. By Ken Gasque May 1, 2018 Perception is reality I say that to all of my clients. But one day I had a client object, strenuously object. He looked at me, thought about it and said, “No it’s not. Reality is reality and what you perceive it to be […]
The Brand Development Process–Think Like A 7 Year-Old
The brand development process-think like a 7 year-old By Ken Gasque June 9, 2022 What is perception? We come to problems with our perception because that is what we have. It is only natural. However, it won’t be easy because perceptions are reality. So think like a 7 year old and change those […]
Make a profit, please.
Please, make a profit. By Ken Gasque | Listen, Brand, Advertising If You Don’t Make A Profit You Won’t Be There When Needed. Have you heard the news media reporting that Warren Buffett wants to pay more taxes? “Please, raise my taxes.” Legendary investor Warren Buffett said on Monday that rich Americans, including himself, are not paying enough in taxes. “The […]
Does your advertising support your brand?
Does your advertising support your brand? By Ken Gasque | On April 1, 1976 in a garage in Cupertino California three young nerds created Apple Computer and on August 10, 2011 Apple became the most valuable company in the world. Apple did specular advertising—but it was all about brand development. Apple created the most famous TV ad ever produced […]
The development process… How is your image?
The brand development process… How is your image? The brand development process begins with your image. Is your image what you want it to be? Is it accurate? Do you even know what it is? I am speaking about businesses, services and products. You have heard the adage— “you can’t judge a book by its […]
The Brand Development Process in Four Steps
The Brand Development Process in Four Steps The brand development process is a collection of activities–advertising, marketing planning, creating personas, design, packaging, positioning, SEO, social media, and more. It is has the answer to our problems. So, what is the single biggest problem affecting business today? Healthcare—nope. Employment—nope. It’s a lack of sales. The NFBS […]
A visual of your brand communicates
A visual of your brand communicates 60,000 times faster than print. In a recent blog I was praising the power of the visual to communicate, —“We buy with our eyes”—and a reader, a friend and a Radio Sales Rep, took me to task and said not so fast, radio is a pretty effective medium as […]