Do you need brand aid?
Do you need brand aid? Distinct… or extinct. Tom Peters. Very succinct and elegant. If you are not different you are a commodity and you will not survive. I am sure you have heard the phrase ‘What gets measured gets done.’ I think it’s true because it focuses attention on the thing ng that is important. Business […]
What is the easiest way to sell potatoes?
What is the easiest way to sell potatoes? Often the difference between a good product or service and an average product or service is image and design, but the third essential is great creative. “Great creative” is an advertising term used to describe how well the product’s message is communicated to the target audience. Great creative is […]
A brand developer proverb… “Advertise duh!”
A brand developer proverb–“Advertise…duh!” By Ken Gasque Advertise…duh That is the caption for my next tee shirt. Yes, I like tee shirt advertising and marketing. It’s fun. People like tee shirts. It’s a challenge to capture a meaningful message in a few words that grabs people’s imagination and stimulates their interest. The investment is low, […]
A visual of your brand communicates 60,000 times faster than print.
A visual of your brand communicates 60,000 times faster than print. By Ken Gasque March 22, 2022 advertise, Brand, Brand development process, Visual, Design In a recent blog I was praising the power of the visual to communicate, —“We buy with our eyes”—and a reader, a friend and a Radio Sales Rep, took me to task and said […]
The Brand Development Process–Think Like A 7 Year-Old
The brand development process-think like a 7 year-old By Ken Gasque June 9, 2022 What is perception? We come to problems with our perception because that is what we have. It is only natural. However, it won’t be easy because perceptions are reality. So think like a 7 year old and change those […]
CREATIVE BRANDING BEGINS WITH FREQUENCY
Creative branding begins with frequency By Ken Gasque June 9, 2022 Ronco Veg-O-Matic Reach and Frequency are advertising terms. Reach is the number of different people who are exposed to an advertising message. Frequency refers to the number of times an audience sees a message. Frequency is the most important number. Creative branding is about showing […]
Make a profit, please.
Please, make a profit. By Ken Gasque | Listen, Brand, Advertising If You Don’t Make A Profit You Won’t Be There When Needed. Have you heard the news media reporting that Warren Buffett wants to pay more taxes? “Please, raise my taxes.” Legendary investor Warren Buffett said on Monday that rich Americans, including himself, are not paying enough in taxes. “The […]
Does your advertising support your brand?
Does your advertising support your brand? By Ken Gasque | On April 1, 1976 in a garage in Cupertino California three young nerds created Apple Computer and on August 10, 2011 Apple became the most valuable company in the world. Apple did specular advertising—but it was all about brand development. Apple created the most famous TV ad ever produced […]
Creative Marketing… steal like an artist, 10 things nobody told you.
Creative Marketing–Steal Like an Artist… 10 Things Nobody Told Yo About Being Creative. This is a book review for your creative marketing. The full title of the book is Steal Like An Artist, 10 Things Nobody Told You About Being Creative, by Austin Kleon The first thing I did after reading this book was to […]
Brand Purpose
Brand Purpose The Association of National Advertisers’ Masters of Marketing conference was held last month in Orlando, Fla. Big and small marketers came together to share best practices and ideas. Brand purpose and strong creative are still marketers best tools. The most interesting man in the world ad campaign for Dos Equis So what did they […]