The brand development process-tell me a story so I know your differentiation.
The brand development process-tell me a story so I know your differentiation. If you want advertising to work, tell a story. I will get the message about your differentiation. What does a story do? It creates a movie for your mind’s eye. A good story will be played and replayed in the mind for days, […]
Image Maker Tip… Use Simple Idea To Convey Message
Image Maker Tip… Use Simple Idea To Convey Message Pink Flamingo Promo Sometimes a simple idea is more effective and engaging than a collection of ideas that try to communicate all of the features and benefits of a service. I should say a simple idea is always more effective. The problem with the simple idea […]
Persistence–the secret of the brand development process.
Persistence-the secret of the brand development process. There are four rules we think are the key to success. The main lesson is persistence–it is the secret to the brand development process. We made a poster to illustrate these rules and very cleverly called them “The Four Rules of Success.” You will find our posters in elementary, […]
The art of making mistakes… part of the brand development process!
The art of making mistakes… part of the brand development process! By Dr. Leslie Pitner My uncle, a research chemist, shared a book with me recently called Brilliant Blunders: From Darwin To Einstein – Colossal Mistakes By Great Scientists That Changed Our Understanding Of Life And The Universe. Author Mario Livio chronicles the mistakes made […]