What is differentiation?
What is differentiation? Differentiation is as small as something that makes your customers smile to something as big as a new way to listen to and access your music—iPad. I read recently that we need to think about what our customers want by filling in the sentence for them… “I want to _____________.” Such as […]
Image Maker Tip… Use Simple Idea To Convey Message
Image Maker Tip… Use Simple Idea To Convey Message Pink Flamingo Promo Sometimes a simple idea is more effective and engaging than a collection of ideas that try to communicate all of the features and benefits of a service. I should say a simple idea is always more effective. The problem with the simple idea […]
A visual of your brand communicates
A visual of your brand communicates 60,000 times faster than print. In a recent blog I was praising the power of the visual to communicate, —“We buy with our eyes”—and a reader, a friend and a Radio Sales Rep, took me to task and said not so fast, radio is a pretty effective medium as […]
Be different, be an experience.
Be different, be an experience. If it were easy everyone would differentiate. I was talking to one of my favorite clients recently and she said “We created a logo ten years ago and we used blue and green as our colors. This was something very unusual in our profession. Today, everyone of our competitors have adopted […]
The art of making mistakes… part of the brand development process!
The art of making mistakes… part of the brand development process! By Dr. Leslie Pitner My uncle, a research chemist, shared a book with me recently called Brilliant Blunders: From Darwin To Einstein – Colossal Mistakes By Great Scientists That Changed Our Understanding Of Life And The Universe. Author Mario Livio chronicles the mistakes made […]