Be different, be an experience.
Be different, be an experience. If it were easy everyone would differentiate. I was talking to one of my favorite clients recently and she said “We created a logo ten years ago and we used blue and green as our colors. This was something very unusual in our profession. Today, everyone of our competitors have adopted […]
The art of making mistakes… part of the brand development process!
The art of making mistakes… part of the brand development process! By Dr. Leslie Pitner My uncle, a research chemist, shared a book with me recently called Brilliant Blunders: From Darwin To Einstein – Colossal Mistakes By Great Scientists That Changed Our Understanding Of Life And The Universe. Author Mario Livio chronicles the mistakes made […]