Creative Marketing… steal like an artist, 10 things nobody told you.
Creative Marketing–Steal Like an Artist… 10 Things Nobody Told Yo About Being Creative. This is a book review for your creative marketing. The full title of the book is Steal Like An Artist, 10 Things Nobody Told You About Being Creative, by Austin Kleon The first thing I did after reading this book was to […]
What is perception? What is differentiation?
What is perception? What is differentiation? Your self-perception and your reality are often depicted as two overlapping circles. One circle represents how you perceive yourself. Another circle represents how others perceive you. The reality is the overlapped area contained in both circles. What is perception? There is a marketing cliche –Perception is reality. And even […]
The development process… How is your image?
The brand development process… How is your image? The brand development process begins with your image. Is your image what you want it to be? Is it accurate? Do you even know what it is? I am speaking about businesses, services and products. You have heard the adage— “you can’t judge a book by its […]
Creative Packaging or Generic
Creative Packaging or Generic Generic plain white labels Do you remember the ‘Generic Brands’ experiment? It was the opposite of creative packaging. It was generally a food product with a white label and a word that described the contents of the can or bottle. The theory was that the manufacturer, distributor and retail store could […]
Image Maker Tip… Use Simple Idea To Convey Message
Image Maker Tip… Use Simple Idea To Convey Message Pink Flamingo Promo Sometimes a simple idea is more effective and engaging than a collection of ideas that try to communicate all of the features and benefits of a service. I should say a simple idea is always more effective. The problem with the simple idea […]
Persistence–the secret of the brand development process.
Persistence-the secret of the brand development process. There are four rules we think are the key to success. The main lesson is persistence–it is the secret to the brand development process. We made a poster to illustrate these rules and very cleverly called them “The Four Rules of Success.” You will find our posters in elementary, […]
Is your differentiation unique enough to withstand a law suit?
Is your differentiation unique enough to withstand a lawsuit. This is about the strength of a brand (its differentiation). If you are president of a company, own a business or are the marketing manager of a business, I am referring to you as a Brand Developer. The Apple vs Samsung lawsuit should be more that […]