Branding basics for a new business
Branding Basics for a New Business Branding rules for starting a business, launching a new product/service or refurbishing an old brand 1. Know your prospect (immutable law of branding and marketing). 2. Determine if anyone really needs this product or service. 3. Differentiate—offer something that is different—a difference that matters to the consumer (do they […]
Branding on a Budget
Branding on a Budget “Imagination is more important than knowledge.” Albert Einstein. Imagination is also the best way to differentiate your product or service if you combine it with some guts and a little humor… doing it with budget branding makes it even more fun. There are very few products or services that are unique. […]