How Are You Differentiating?
How Well Are you Differentiating? “Think Different” was an Apple advertising campaign. It was celebrating many people who thought different and changed the world. “To the crazy ones. Here’s to the misfits. The rebels. The troublemakers. The people who see the world differently… The people who are crazy enough to believe they can change the […]
Your Personas and Your Brand
Your Personas and Your Brand Identify your personas. What do you know about your best customers? What are their personas? I think you will agree it is very important to know who your best customers are because that is who you are looking for; and you will not waste time talking to people who are […]
Clients don’t know.
Clients don’t know. This is rule number one if you are in the brand development process. Don’t misquote me. Clients know a lot about their products and their customers but clients are humans and humans have perceptions that sometimes are wrong and this can be a huge problem. Remember—in the brand development process perception is […]
The Brand Development Process–Think Like A 7 Year-Old
The brand development process-think like a 7 year-old By Ken Gasque June 9, 2022 What is perception? We come to problems with our perception because that is what we have. It is only natural. However, it won’t be easy because perceptions are reality. So think like a 7 year old and change those […]
Make a profit, please.
Please, make a profit. By Ken Gasque | Listen, Brand, Advertising If You Don’t Make A Profit You Won’t Be There When Needed. Have you heard the news media reporting that Warren Buffett wants to pay more taxes? “Please, raise my taxes.” Legendary investor Warren Buffett said on Monday that rich Americans, including himself, are not paying enough in taxes. “The […]
Persistence–the secret of the brand development process.
Persistence-the secret of the brand development process. There are four rules we think are the key to success. The main lesson is persistence–it is the secret to the brand development process. We made a poster to illustrate these rules and very cleverly called them “The Four Rules of Success.” You will find our posters in elementary, […]
The art of making mistakes… part of the brand development process!
The art of making mistakes… part of the brand development process! By Dr. Leslie Pitner My uncle, a research chemist, shared a book with me recently called Brilliant Blunders: From Darwin To Einstein – Colossal Mistakes By Great Scientists That Changed Our Understanding Of Life And The Universe. Author Mario Livio chronicles the mistakes made […]