Persistence–the secret of the brand development process.
Persistence-the secret of the brand development process. There are four rules we think are the key to success. The main lesson is persistence–it is the secret to the brand development process. We made a poster to illustrate these rules and very cleverly called them “The Four Rules of Success.” You will find our posters in elementary, […]
The art of making mistakes… part of the brand development process!
The art of making mistakes… part of the brand development process! By Dr. Leslie Pitner My uncle, a research chemist, shared a book with me recently called Brilliant Blunders: From Darwin To Einstein – Colossal Mistakes By Great Scientists That Changed Our Understanding Of Life And The Universe. Author Mario Livio chronicles the mistakes made […]
Is your differentiation unique enough to withstand a law suit?
Is your differentiation unique enough to withstand a lawsuit. This is about the strength of a brand (its differentiation). If you are president of a company, own a business or are the marketing manager of a business, I am referring to you as a Brand Developer. The Apple vs Samsung lawsuit should be more that […]
You don’t know the most prolific inventor in U.S. history because of his perceptions.
You don’t know the most prolific inventor in U.S. history because of his perceptions. Perception is reality. There are those who believe if you build a better mousetrap the world will beat a path to your door. However, better marketing wins. Change your perception and change your reality. What is perception? Walter Hunt’s perception was […]