Brand Purpose
Brand Purpose The Association of National Advertisers’ Masters of Marketing conference was held last month in Orlando, Fla. Big and small marketers came together to share best practices and ideas. Brand purpose and strong creative are still marketers best tools. The most interesting man in the world ad campaign for Dos Equis So what did they […]
Rate Your Brand
Rate Your Brand The short definition of a brand is a claim of distinction. Without distinction, your company and products could be considered Brand X, generic, or worse, a commodity. But with distinction customers have a clear reason to choose your company over your competitor. If your customers are getting tattos of your logo you […]