This is a book review for your creative marketing. The full title of the book is Steal Like An Artist, 10 Things Nobody Told You About Being Creative, by Austin Kleon
The first thing I did after reading this book was to order four more for my children (I will send a note and tell them to read it and read it to my grandchildren). The book is about creativity and how we achieve it. Most of our creativity comes from our take on the work of others. I had a college professor, maybe history, but that was a long time ago, say quite often, “There hasn’t been a new idea in the last 500 years.” Of course there were those of us who would challenge him but he always won. He could show how an idea came from a previous thinker. This book does a great job of illustrating and condoning theft.
Austin Kleon starts by listing some of the admitted thieves. “Art is theft.” Pablo Picasso. “Immature poets imitate; mature poets steal…” T. S. Elliot. “The only art I’ll ever study is stuff that I can steal from.” David Bowie. There are many more quotes but you need to read the book so I will offer this one last quote. “It is better to take what does not belong to you than to let it lie around neglected.” Mark Twain.
The book is more than stealing it is also about what you are doing to continue your education, productive procrastination and collecting stuff you love and know you will need some time in the future. And creative marketing.
It’s small, it’s an easy read, and it’s inspiring. Get some copies for birthdays or a gift for an artist or writer or as a gift for yourself.
Let me know your favorite book on creativity and especially on design.
Advertise, it pays. Especially if you are doing creative marketing.
Brand Image-Maker
About Ken Gasque
Ken Gasque is a brand developer—a professional marketer with a design background. Ken works with small companies and Fortune 500 companies who recognize the need to differentiate their products and services in a cluttered market. Ken is a highly visual, outside-the-box-thinker on advertising, branding and marketing. Ken writes a blog and lectures on brand and brand development. To learn more, visit www.Gasque.com
